Three months later, I rarely use it. There’s nothing wrong with it—it does everything I hoped it would. I just don’t often feel the need to wear it in place of my normal watch. I had more fun doing the research and building anticipation than I actually did owning the product. That’s not to say buying things is inherently terrible. We wholeheartedly recommend buying things that genuinely make your life easier, and while most of us aren’t truly addicted, we could all stand to think a little more before we click that “Add to Cart” button.
Trick your brain into waiting
It also helps to remove yourself from all those retail newsletters and sale alerts, unless you’re tracking a specific item you already have on your wishlist or have previously searched for. Those newsletters are designed to increase a sense of urgency, leading you to want to buy the item now—instead of giving yourself that waiting period. Wong has gone so far as to make a list of all the clothes she currently has. “Just having a list of things I already own is such an effective deterrent for not buying more stuff,” she says.
Examine why you spend
You can freeze that credit card in a block of ice if you want, but it’s not going to stop you every time. “I really think these tricks work,” says Wong, “but at some point, you have to get down to the root of the problem. You have to figure out why you’re inclined to spend that money. Is it stress? Is it emotional? What kind of need are you trying to fulfill when this happens?” Because when the urge is strong, you’ll eventually cave and re-enter those credit card numbers. Figuring this out is a bit different for everyone, and will take some self-examination to uncover. Some people, for example, impulse-buy utilitarian products instead of luxury items, because it gives them a sense of control over their life. “I have a big problem spending on clothes,” Wong says. “It feels like I’m fixing a problem—the problem being ‘I am not stylish at all.’ But I feel like if I just buy the right clothes, and have the perfect capsule wardrobe, then I will solve the problem.” Others may pursue the biggest discounts possible because they love the chase. Or maybe, like me, you just get bored, and your time gravitates toward shopping. If you can figure out what the impulse is really trying to achieve, you can replace it with something else.
Find another way to get your fix
When designer and illustrator Sarah Lazarovic found herself in this never-ending shopping cycle, she started painting the things she wanted instead of buying them (eventually turning those paintings into a book called A Bunch of Pretty Things I Did Not Buy). By doing so, she redirected her energy into something more productive. This inspired what she calls the “Buyerarchy of Needs”—riffing off of Maslow’s hierarchy of needs—to help others redirect their energy, too. It looks like this: Wong loves this approach. “Our default in fixing a problem, or in getting that dopamine hit, is to spend money,” she says. “But before you buy, ask yourself if there’s a way to fix this problem without spending money.” For example, you could borrow the item from someone else, or thrift it at a much lower price—tapping into that deal-hunting desire. I experienced this myself recently when my phone started to show its age. Not only had battery life degraded after two years of use, but it would stall at random times while I was using it—despite having perfectly capable hardware. It would have been easy to move on and buy a new phone (and, admittedly, I did start searching) but I decided to replace the battery myself and do a factory reset before shelling out the cash. Not only did it work—my phone is running better than ever—but I feel a lot more attached to the device now that I’ve put my own blood, sweat, and screwdrivers into it. “Decluttering and getting rid of things can give you the same sense of productivity,” Wong says. “Consumerism makes you feel like you’re curating a collection of material goods, but getting rid of stuff can help you feel that way too.” Heck, you can even rearrange the items in a room to give yourself that novelty you crave from new things. Don’t let this backfire, of course—the more you get rid of or the more space you make in a room, the more you may feel you need to buy later on. “I don’t think consumption is bad,” Wong explains. “Sometimes it’s okay to spend money, it’s okay to be impulsive. Just budget for it.” That way, when Black Friday comes along, you can give yourself a set amount of splurge money—and you won’t feel guilty for spending it.
